What is Brand Content Management (BCM)?
http://www.wikipedia.org/wiki/Brand content management
Brand Content Management (BCM) is a concept that creates a standard process an organization can use to create, store, and distribute brand …
September 2013
What is Brand management?
http://www.wikipedia.org/wiki/Brand management
Brand management is a communication function that includes analysis and planning on how that brand is positioned in the market, which …
What is a Brand?
http://www.wikipedia.org/wiki/Brand
Brand is the “name, term, design, symbol, or any … distinct from those of other sellers Initially, Branding was adopted to differentiate …