Netflix Is the Breakthrough Brand of 2013
Netflix decided to split its DVD rentals and online streaming offerings in July 2011, effectively hiking the price by 60% for those accustomed to getting both. Two months later, Netflix doubled down on unpopular moves by announcing plans to split itsﾠ…
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Drug giant Sanofi loses domain dispute thanks to diligent arbitration
Despite no response from domain name owner, panelist considers all of the facts. I often call out UDRP panelists who phone in their decisions without.
In today’s busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step.