What’s in a name in branding?
http://news.google.com Sat, 05 Oct 2013
What’s in a name in branding?
Jakarta Post
This is also what happens with a brand. The name, or what is known in the branding world as the “brand name”, forms the identity of the brand and provides a picture of the brand character. A great name can fuel a brand to grow, while a name that does …