Good Buzz, Bad Buzz Brand Management: A Social Media Strategy That Pays Off
As is the case with many other issues in social media, there is good buzz and bad buzz for almost every brand. For some brands, the gap between good buzz spread by product lovers and bad buzz spread by product haters ( brand polarization ) isﾠ…
The need for Windows laptop branding
http://news.google.com Wed, 23 Oct 2013 11:54:15 GMT
The need for Windows laptop branding
ZDNet
Branding is everything in business. A successful brand resonates with prospective buyers, calls to mind the company that makes the product, and is used in good marketing campaigns to create the desired image for the purchaser. We see these brands in …and moreﾠ»
http://news.google.com Sat, 05 Oct 2013
What’s in a name in branding?
Jakarta Post
This is also what happens with a brand. The name, or what is known in the branding world as the “brand name”, forms the identity of the brand and provides a picture of the brand character. A great name can fuel a brand to grow, while a name that does …
http://www.wikipedia.org/wiki/Brand
Brand is the “name, term, design, symbol, or any … distinct from those of other sellers Initially, Branding was adopted to differentiate …